Sell More Through Clear Communication Written communication is still the prime instrument of influence in the business world. The channels may have changed – these days emails, the internet and even texting are overtaking the use of letters and printed materials – but the skill of using informative, persuasive and memorable words is more important than ever. Every day we are all bombarded with more information than we can deal with, so in order for your sales and marketing messages to stand out and generate the outcomes you require, they have to be clear, concise and, most important of all, be of value to the reader. So, every business needs good copy on an on-going basis, whether it is for sales proposals, promotional material, advertisements, press releases, newsletters, spee... »