CRM – Six Things a CEO Should Know About CRM

Introduction Apart from the detailed functionality, there are six criteria that a CEO should make sure are addressed before the company commits to a new system. 1. Will the evaluation succeed? If one department runs the evaluation, chances are the other departments won’t want to use the system. If everybody is involved in the choice, the final solution risks being overly complicated and will die a slow death once rolled out. Make sure you get the balance right between keeping everybody happy and committee paralysis. 2. Will my people use it? Sadly, the number one cause of CRM failure is that the people on the ground won’t use it. Make sure that system is fast and easy to use, does not have features that get in the way of useability, that people are bought in to the project, tha... »