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Why Working with Local Charities Could Help your Business Succeed

Why Working with Local Charities Could Help your Business Succeed

It’s a good time to be starting a business. The economy is strengthening, the market is buoyant and banks are back in a lending mood. Bank of England figures show a net rise of £235m in lending to small and mid-sized enterprises in June. The extant mood might be positive, or even cautiously optimistic, yet starting and running a small business still requires a great deal of time and effort. It can be difficult to know where that time and effort is best spent in order to develop the partnerships that can do so much for the growth of a business. Building your business’ network In my experience of starting up and running a business, founding Holiday Rentals in 1996 and Localgiving in 2008, it can be very difficult to justify time spent away from the computer forming these partnerships –... »

Branding: Do you Need to Give your Brand a Personality?

Branding: Do you Need to Give your Brand a Personality?

When you launch your business, do you need to give your brand a personality to make you stand out in a packed market place? This was a question we laboured over when we launched in 2003. Why? Firstly we were opening ‘shop’ to a marketplace packed with competition – what would make us stand out? Secondly, we were selling printer ink – probably one of the dullest commodities on paper. With these two obstacles in place, we felt that our only option was to inject humour. This led to the creation of Dave the Badge, our cheerful company mascot, who we felt would make us memorable in a sea of competition. We invested hours upon hours of time bringing the face of our company to life. We even gave him his own ‘thought trumpet’ blog, his own twitter feed and invested hard-won money on getting a cart... »