brand identity

How to Build Your Small Business Brand

How to Build Your Small Business Brand

Every business should aspire to build a brand for itself, no matter how small. A business without a brand is like a person without a name – they lack identity. Having a brand makes you stand out from competitors, tells people about you, and encourages customer loyalty. It’s therefore essential that you build and maintain a strong brand for your business. What is a brand? A brand is the public face of a business – both in the sense that it gives the business a distinguishing identity (through a name or logo) and in that it symbolises the reputation a business has in minds of the public. Brands are dependent on three main factors: expectation, emotion and reliability. Firstly, expectation is where the customer expects a certain kind/quality of product/service from the business. Building up h... »