Advertising

How to Plan Your First Advertising Campaign

How to Plan Your First Advertising Campaign

If you have just launched a new business, the first thing you want to do is tell the world. A well-targeted ad campaign can plant a flag in your intended market and let a wide range of customers know about your offering – assuming you have the budget for it. This article is intended as an introduction to advertising for businesses looking to advertise for the first time. For a more general guide, read this article. If you want to make your marketing budget go even further, you should also consider a PR campaign. How do I set my goals? Your advertising budget will almost certainly be misspent if you don’t have a clear idea of what you need advertising for. You need to think about a number of things: Who is my target audience? You need to be very clear about which demographic you are targeti... »

Advertising Your Small Business

Advertising Your Small Business

No business is an island; nor can you afford to run yours like one. Customers won’t provide you with business if they are unaware of you or the specific benefits you offer. You need to promote yourself. Businesses promote themselves in a variety of different ways. If you operate within an established market segment, and have a large amount of target consumers/clients, then advertising may be the best and most cost-effective way of getting the word out about your business and its benefits. This guide can help you decide whether and how best to advertise, and if so what form, content, and media to use. It will also help you to decide what budget you will need and determine whether your advertising has been successful. Why should I consider using advertising in my small business? There’s no b... »

Online Advertising

Overture puts your company top Appear in the search results listings of the leading search engines in the UK. Overture provides search results to Yahoo!, MSN, AOL, Wanadoo, Lycos and Tiscali, which means you can reach 88%* of UK Internet users. Overture drives targeted leads straight to your company’s website. We guarantee prominent positions on the results pages, so your products and services can appear in front of customers expressly searching for what you sell. Overture is the most cost effective way to advertise your business online because you only pay for the customers who actually visit your website. You can get your company name into these listings by bidding on keywords that are relevant to your products and services. This means that when a consumer searches on that keyword,... »

Advertising with is4profit

Highly Targeted & Cost-effective Campaigns is4profit.com is a long established and leading niche UK SME/Small Business site which offers qualitative and relevant information and advice for directors. managers and influencers from the SME/Small Business sector is4profit.com Launched in 2001 Market Position A leading niche, independent UK SME/Small Business website Key Marketing Strategies Provide clear, jargon free and unpatronising information and advice for UK SME/Small Businesses Positioning/differentiation Niche, independent resource focusing on UK SME/Small Businesses No waste in targeting SME/Small Business sector Differentiates from Mass Media publishers Audience Relevance Users of is4profit.com are owners, directors, managers and influencers from the difficult to reach SME/Small... »