Advertising Standards Agency

Millions in Breach of New Social Media Code?

Half of all employees have admitted to writing about the company they work for on a social media website, such as Facebook and Twitter, a new survey has revealed. However, a staggering three quarters of those who have written about their company online either did not know of, or had no guidance from their employers regarding what they could or couldn’t write. The survey was commissioned by Dorset based company, Liz Lean PR working in conjunction with Social Media and IT consultancy, SocialTech, in response to the introduction of the new ASA CAP Code. From March 1st, the Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) have extended their remit to cover online communications. The new remit will cover marketing communications on advertisers own websites and o... »