Advertising & PR

Advertising & PR

‘Word of mouth’ from satisfied customers is often the best form of advertising – and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the advertising media you choose needs to be consistent with how you think your customers will find out about your business. Typical advertising media include: Yellow Pages Merchandising (such as point of sale, leaflets, packaging, shelf displays and window displays) Local newspapers/radio/TV National press and TV Posters and leaflets Trade journals Websites Exhibitions and trade shows The Advertising Standards Authority is a good reference point for UK standards and codes of advertising practice. This article based on Crown Copyright © 2002 »