Advertising campaign

How to Plan Your First Advertising Campaign

How to Plan Your First Advertising Campaign

If you have just launched a new business, the first thing you want to do is tell the world. A well-targeted ad campaign can plant a flag in your intended market and let a wide range of customers know about your offering – assuming you have the budget for it. This article is intended as an introduction to advertising for businesses looking to advertise for the first time. For a more general guide, read this article. If you want to make your marketing budget go even further, you should also consider a PR campaign. How do I set my goals? Your advertising budget will almost certainly be misspent if you don’t have a clear idea of what you need advertising for. You need to think about a number of things: Who is my target audience? You need to be very clear about which demographic you are targeti... »