Sell the Benefits not the Features


Businesses and consumers don’t buy on price alone. Your customers want to know what your product or service can do for them, not just how it works.

They want value for money and that could include paying more for the benefits or advantages they gain from buying your product or service.

This business advice article will show you:

How to analyse your product’s benefits

The first step in making sure your product "hits the mark" is knowing what the actual benefits of it are. In order to this you will have to take a step back and critically and objectively look at your customers…

Matching benefits to customers’ needs

Once you’ve got an understanding of the benefits of your product or service you will then have to match that benefit with your customers’ needs…

“Sell the Benefits not the Features” Crown Copyright © 2004-2013

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