Online Retail Businesses see Sales Double on Last Year

E-commerce sales via smartphones are up 96% year-on-year in contrast with just 26% recorded in January 2015

Online Retail Businesses see Sales Double on Last Year

Online retail businesses have enjoyed a good start to the year with e-commerce sales for January 2016 having doubled to 15% from 7% in January 2015, a report by IMRG Capgemini has found.

Sales via smartphones were found to have risen 96% year-on-year in contrast to just 26% recorded in the same period last year; signifying the increasing need for small businesses to make their websites mobile friendly.

E-tailers specialising in clothing and electrical items saw the biggest rise in sales with both recording 15% growth – the highest annual growth for the electrical sector since November 2014.

The strong performance of the online sales suggests that the ‘Black Friday effect’ – which appeared to influence a lingering downturn in sales growth in first quarter of last year – has not been repeated this year.

Not all sectors enjoyed such a strong start to the year however as the ‘Dry January’ campaign is said to have resulted in a drop in online alcohol sales. The sector saw a 2% fall on January 2015, and a 65% decrease on December’s results.

Richard Tremellen, retail insight and data specialist at Capgemini, commented:

“As we settle into the New Year, with the busy festive period behind us, the retail sector will be relieved to see such impressive results.

“It’s a strong indication that consumer confidence is continuing to grow and puts us in a good position for a strong 2016.”

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