Integrating Back Office And Online Systems Guide

The Benefits of Back Office Integration

The practical benefits include:

  • Greatly improved customer service – the back office and the web store can deal automatically with almost every order and customer query.
  • Much faster response time.
  • Enhanced capacity – greater automation allows you to deal with much larger volumes of business.
  • Reduced costs in the medium and long-term. Although set-up will be a one-off cost, integration will save time and money in the future.
  • Improved accuracy – with web store and back office accessing the same data the chances of errors are greatly reduced.
  • Staying competitive – efficient, timely service is vital: if your competitors run a more efficient, responsive service you could lose your customers to them.
  • Better use of staff time – if back office and online systems stay separate you are constantly wasting staff time and resources duplicating data from one system to the other and back again.
Integrating Back Office and Online Systems. Crown Copyright © 2004-2012
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