CRM – Customer Relationship Management

Introduction

Customers are key to all businesses, regardless of size or industry.

Successful businesses build their reputation based on long term relationships with satisfied customers

Customer Relationship Management (CRM) is a business philosophy, not just a technology – understanding your customers’ needs enables you to build better relationships and increase sales.

Practicing CRM helps you stay close to existing customers and win new ones

Although a sound customer relations strategy has to come first, it can be effectively supported by technology, such as CRM software.