Advertising & PR

How can I encourage creativity in my business?

Having ideas is about giving yourself and your staff the time and encouragement to be creative. But there is no set way to go about producing them. You can, however, do much to encourage a creative atmosphere at your company. For more detailed advice on how to do this, see our Ideas and innovation factsheet.

To make the most of the atmosphere you create, you must also: make your staff understand the value of their ideas; be disciplined in adopting the right ones for the company; and reward those whose ideas prove to be successful.

You can use design to improve your business through the products and services you offer, and you can double its effectiveness by planning for and using design strategically. By thinking the big design picture, rather than focussing on one single product or service, you can link together all of the parts of your company that benefit from design and create a powerful business response that is irresistible to your customers.

This article based on Crown Copyright © 2002

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