Advertising & PR
‘Word of mouth’ from satisfied customers is often the best form of advertising – and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the advertising media you choose needs to be consistent with how you think your customers will find out about your business. Typical advertising media include:
- Yellow Pages
- Merchandising (such as point of sale, leaflets, packaging, shelf displays and window displays)
- Local newspapers/radio/TV
- National press and TV
- Posters and leaflets
- Trade journals
- Websites
- Exhibitions and trade shows
The Advertising Standards Authority is a good reference point for UK standards and codes of advertising practice.
This article based on Crown Copyright © 2002
