“Business in You” Campaign Launched

Business In YouCampaign launched today to promote entrepreneurialism in Britain

Intuit, the makers of QuickBooks accounting software, announces its support of a major new enterprise initiative launched today by the UK Government and StartUp Britain, called Business in You. 2012 has been hailed as the ‘year of enterprise’ for British small businesses, and Intuit is fully backing this campaign, as well as conducting its own Financial Fitness workshops nationwide.

The campaign will highlight the successes of nine British entrepreneurs and was launched today in Leeds by Prime Minister David Cameron. The launch was attended by many of the UK’s most exciting start-up owners, including some of the entrepreneurs highlighted in the campaign. Through billboard, digital and radio advertisements, the campaign seeks to drive awareness of the tools available to help start or grow a business via StartUp Britain and Business Link.

In addition to its work with StartUp Britain, Intuit supports entrepreneurialism and small business in the UK through a number of other initiatives. These include Financial Fitness workshops taking place at various locations across the UK in 2012 and its own Small Biz Matters blog, both of which have provided business advice for small businesses on organising their finances for long-term success.

Pernille Bruun-Jensen, UK managing director, Intuit UK, commented:

“Intuit has a long history of championing small businesses and drawing attention to the benefits of better financial management. In addition to accounting software, start-ups need advice, mentoring and support to bring their business ideas to life and ensure they don’t become casualties of the three year glitch; a staggering one in three start-ups fail before year three. We fully support initiatives that further develop the UK as a centre of entrepreneurial excellence and this year we’re hosting Financial Fitness workshops that will train more than 1,000 small businesses across the UK. We applaud the Prime Minister’s and the Department of Business, Innovation and Skills’ focus on and support for entrepreneurs, and we are giving our full support to StartUp Britain’s ‘Business in You’ campaign. We believe this latest initiative will help immensely in encouraging would-be entrepreneurs to take the next step towards making their business dreams a reality.”

Prime Minister, David Cameron, said:

“Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012. I want to encourage people to go for it and make this the year of enterprise – whether that is fulfilling their dream of starting a new business or taking the leap to grow their business, to employ more staff, or to start exporting.”

Michael Hayman, co-founder of StartUp Britain said:

“This is the year for the entrepreneur. This is the year to go for it. StartUp Britain wants to awaken all those who harbour a dream to own their own business and show that it really is possible. I believe that there is a business inside of everyone and that there has never been a better time to start your own business.”

For more information see the new Business In You website.

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