Understanding Your Customers
Everyman found that there are six stages in to obtaining accurate, timely information about your customers and using it wisely across your business:
- Stage One – Collecting Information
- Stage Two – Storing Information
- Stage Three – Accessing Information
- Stage Four – Analysing Customer Behaviour
- Stage Five – Marketing More Effectively
- Stage Six – Enhancing The Customer Experience
- CRM And Your Business
Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04
