Understanding Your Customers
Consult
PROFESSIONAL ADVICE
If you lack the skills in-house, contact your local Business Link, or equivalent in your area, for help on how best to:
- outline your requirements
- establish how much you can afford to pay
- scope the project
- implement CRM
- provide training and software support.
TALK TO YOUR TRADING PARTNERS
CRM involves collaboration and information sharing inside and outside the company. Are your solutions compatible with your supply chain partners?
- What are your customers and suppliers CRM requirements?
- What software are they using?
- What hardware platforms?
- What are their collaboration policies?
Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04
