Understanding Your Customers


Consult

PROFESSIONAL ADVICE

If you lack the skills in-house, contact your local Business Link, or equivalent in your area, for help on how best to:

  • outline your requirements
  • establish how much you can afford to pay
  • scope the project
  • implement CRM
  • provide training and software support.

TALK TO YOUR TRADING PARTNERS

CRM involves collaboration and information sharing inside and outside the company. Are your solutions compatible with your supply chain partners?

  • What are your customers and suppliers CRM requirements?
  • What software are they using?
  • What hardware platforms?
  • What are their collaboration policies?

Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04

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