Understanding Your Customers

Looking at the experience of Everyman and our other case study companies, it is clear that creating a customer-focused business is a continual process. The most successful businesses monitor and refine their processes, consult with customers and test new product offerings extensively to make sure they’re always delivering what their customers want.

The following is a checklist to help you to develop a CRM system for your business.

Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04

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