Time to Get Social Media Savvy

A guide on how maximize your business's social media potential and drive business

Time to Get Social Media Savvy

We all know that the realms of social media can be a bit like walking into the unknown. It’s ever-changing, it’s all over the internet and everyone’s on it. Yet it can be bewildering for smaller businesses trying to get a step on the social ladder.

We also know that marketing your business can sometimes feel like a chore. But if you deal in B2B marketing then social media can really help you form those crucial relationships and even, potentially find business leads. And if done properly, then shouldn’t feel like a chore on your ‘to do’ list anymore.

So here’s our guide to getting social savvy.

1) Find interesting things to talk about

If you see a news story you find interesting (and is relevant to your business) then write about it. Why not comment on the story, write a blog and post a Tweet about it, and put your opinion in there to make it even more captivating.

2) Be careful with content though

Don’t start with expressing your extreme political views on sensitive subjects. Remember your brand’s reputation is at stake here, so use your common sense when deciding what to discuss.

3) Link and share

Link and share your material as much as possible and across all media. We find the Buffer App ideal for this. Just click on the Buffer icon and you can share content with any/all your social networks. Or, if you find a few things but don’t want to post them all at once, then Buffer will store them and send them out in a semi-automated system. So you’re not giving everything away all at once.

4) Drive traffic back to your website

If you’ve written a blog, make sure you include a link to your website at the end of the blog, to encourage people to click through and visit your website. Similarly, include your Twitter, FaceBook, LinkedIn details so you’re giving your customers the opportunity to find out about you as much as possible.

5) Follow

Follow the people you find interesting or would love to connect with. You never know they might follow you back!

6) Stay consistent

If you’re going to post something every week on the same day then make sure you do. People like consistency and it’s a good habit to get into because then you have to keep on top of things. No one’s going to be interested in a page that hasn’t been touched in 3 months!

7) Look for inspiration

If you find you’re struggling to think of things to post about, then take inspiration from the things around you. For instance, if you’ve been to an event recently and you liked the guest speaker, you could write a blog about it, then try connecting to them on LinkedIn or befriending them on FaceBook so you’re building a network. Plus, they’re more likely to accept your request if you’ve written about them.

Selling to other businesses is all about seeing the bigger picture and the long term view to build relationships. In other words, if you’re looking for an overnight buzz on social media surrounding your business then this isn’t going to happen. You need to invest time and thought into this process.

The key points are to remember the importance of paying attention to what’s happening, being a contributor and keeping consistent. If you keep these in mind, then you should begin to see results and even use it to start new business conversations. So why not give it a go?


Experian B2B Prospector is a simple system that helps you find new customers. It allows you to buy marketing lists that are relevant to you.

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