write case study

How Your Customer Stories Can Distinguish You From the Herd

How Your Customer Stories Can Distinguish You From the Herd

Today’s predominantly digital marketplace means that it has become increasingly more difficult for businesses to differentiate themselves and their brands from competitors. Everyone has access to exactly the same customer information online. As a result, costly, time-consuming customer research has become a prerequisite for winning business, rather than any strategy to help firms stand out from the crowd. Businesses such as consultancy, legal and IT companies have a particularly difficult job to poke their proverbial heads above the parapet, when so many competitors offer the same or similar services. Yes – you can try and differentiate with a snazzy all bells and whistles website, funky brochure material, competitive price lists and key messaging around enhanced customer service. But let’... »

How to Write a Case Study for PR

Jane Lee of Dexterity explains the steps required to produce a case study as part of your PR activities. A case study is an excellent way to present your company in a positive light, both in the media and as marketing collateral. It describes how a customer’s business has benefitted from using your product (or service). And don’t just think of them as written documents, you can create an audio file (a podcast) or video interview. Here we’ll focus on the written approach. Creating a good story First contact a customer to see if they are happy to be profiled; explain the benefits, like free PR and back link opportunities. Check if the spokesperson is prepared to give press interviews by phone if required. Remember that you want to entertain as well as educate the reader with the case study. ... »