world cup 2010

Firms Trading off the World Cup risk Copyright Infringement

Small firms using the World Cup to boost trade could risk substantial fines if they breach the tournament’s copyright rules, City law firm GSC has warned. Businesses using official logos, emblems and mascots without permission are likely to be forced to stop sales or face a stiff fine from organising bodies FIFA and the FA, according to intellectual property expert Clive Halperin, a partner at GSC. “Even using phrases such as ‘FIFA World Cup’ and ‘South Africa 2010’ is likely to infringe regulations.” “If any promotion of your product or service somehow trades off the World Cup, in the wording or imagery that you use, you need to tread extremely carefully,” added Halperin. “Small firms might feel that they were ‘under the de... »