weaknesses

Do You Know the Sweet Spot of Your Business?

Do You Know the Sweet Spot of Your Business?

Many of us think about doing SWOT analysis in our planning but how many of us target the real issues that affect our business. I have been privileged to work with UK200 Group Business Strategy Panel Chair, Nick Mayhew, on an extension of the basic SWOT analysis model and have found people not only receptive to the idea but embracing it with an enthusiasm I don’t often see. SWOT analysis in an organisation analyses of strengths, weaknesses, opportunities and threats to the organisation, which often finds its way into the business plan but is then used no further. The Sweet Spot SWOT goes 2 steps further. Firstly it looks at the strengths and reduces these to focus on the Sweet Spot strengths. We have all come across the shot in sports such as cricket, golf or tennis where we hit the perfect... »

SWOT Analysis

The SWOT analysis is an analytical tool which is predominately used in corporate appraisal, as part of a strategic planing exercise. In a performance management scenario, the SWOT analysis can be used to analyse the effectiveness of the small business in terms of its strengths, weaknesses, opportunities and threats. Strengths and Weaknesses are internal factors and relate to your business. Opportunities and Threats are external factors relating to other businesses. Strengths can then be built upon and consolidated, strategies to strengthen any weaknesses can be drawn up, strategies to capitalise open any opportunities can be formulated and contingencies can be made for any identified threats. SWOT Analysis Form   Enter your comments Strengths Identifying your strengths will help you d... »