Increase Your Client Profile with an Environmentally-Friendly Philosophy

We all know how important it is to adopt green practices, but making a business more environmentally friendly in a challenging economic market can seem daunting. Yet despite any initial reservations you may have, there has actually never been a better time for your company to go green and recycling can even proffer a handsome revenue stream. Recycling is big business and, in addition to the significant benefits generated from practices such as scrap metal recycling, adopting a greener aspect in-house can actually raise your profile with your clients. Simple environmental actions translate into real cost savings for businesses, and this message needs to infiltrate the workplace.  It is easier than it seems to integrate energy efficient practices into everyday working life and if you are an ... »

Video as a Marketing Tool – The Whys and Wherefores

Chris Barling shares his views on the benefits of video for promoting a business online and what’s involved. There’s no doubt that viewing videos online is exploding with 5.5 billion clips being watched in the UK in one month and a growth rate of 37% p.a (source: ComScore 2010). Can you afford to miss such an opportunity? Why Video Marketing is so Important It doesn’t take much of an investigation to discover the treasure trove of opportunities for the use of web-based video. The truth is, there is potential at every contact point with both customers and prospects. Moving from a static site to one where video is a significant factor is like the move from radio to television. It really is a big deal. A moving picture paints a million words and most of us are visually orientated, so it is a ... »