Video content

5 Tips for Creating Compelling Video Content

5 Tips for Creating Compelling Video Content

Video is a highly effective communication tool for businesses of all sizes. It can also be a very cost effective one, with a single piece of content reaching thousands of viewers. Video can establish a closer relationship between customer and brand: vlogs and online video create an intimate and relaxed medium to engage viewers and can reinforce customer networks, as they are shared and commented on within communities. However the key to video success is ensuring that the content of the video is extremely well targeted and planned. This is particularly important for smaller companies who often do not have massive budgets. Effective videos don’t have to be expensive to make, but you do have make sure that they are compelling in some way. Here are my five tips for doing just that. It’s all ab... »