Understanding Your Customers

Understanding Your Customers

The DTI drives our ambition of ‘prosperity for all’ by working to create the best environment for business success in the UK. We help people and companies become more productive by promoting enterprise, innovation and creativity. We champion UK business at home and abroad. We invest heavily in world-class science and technology. We protect the rights of working people and consumers. And we stand up for fair and open markets in the UK, Europe and the world. Understanding Your Customers The better you understand your customers, the more responsive you can be to their needs. By looking at the experience of one company, this guide shows how you can gather, interpret and use information about your customers to improve customer service and market your business more effectively. This ... »