SWOT Analysis

The SWOT analysis is an analytical tool which is predominately used in corporate appraisal, as part of a strategic planing exercise. In a performance management scenario, the SWOT analysis can be used to analyse the effectiveness of the small business in terms of its strengths, weaknesses, opportunities and threats. Strengths and Weaknesses are internal factors and relate to your business. Opportunities and Threats are external factors relating to other businesses. Strengths can then be built upon and consolidated, strategies to strengthen any weaknesses can be drawn up, strategies to capitalise open any opportunities can be formulated and contingencies can be made for any identified threats. SWOT Analysis Form   Enter your comments Strengths Identifying your strengths will help you d... »