SWOT Analysis

How to Plan Your Marketing Strategy

How to Plan Your Marketing Strategy

The objective of any piece of marketing – whether that be pricing, selling, promotion, distribution, market research, or customer care – is to establish and deliver upon the needs of the customer. Successful marketing is not an easy thing to achieve, but getting it right should be a core priority for any business hoping to have any kind of success. Here we look at how to understand your market and your marketing objectives, plan your marketing strategy and assess the success of your approach. What should my marketing objectives be? Your marketing should always be aiming to satisfy at least one of these four objectives. First of you should aim to retain customers as selling to existing customers is usually cheaper and easier than selling to potential new ones. Effective marketing should red... »

What is SWOT Analysis and How Can it Benefit My Business?

What is SWOT Analysis and How Can it Benefit My Business?

SWOT (strengths, weaknesses, opportunities, threats) analysis is a way of looking at your business that can provide you with a clear picture of exactly where you are in the market. The methodical and critical approach found in SWOT allows you to use the lessons learned to grow and drive your business forward. It is an extraordinarily flexible method widely used by organisations ranging from the smallest start-up to blue-chip multinationals in order to critically analyse their current situation and identify how to improve their prospects or position. Done right, you can go from a position of stagnation and confusion to one of surety, progress and innovation. This article will provide you with a run-down of how to identify strengths, weaknesses, opportunities and threats in your own business... »

SWOT Analysis

The SWOT analysis is an analytical tool which is predominately used in corporate appraisal, as part of a strategic planing exercise. In a performance management scenario, the SWOT analysis can be used to analyse the effectiveness of the small business in terms of its strengths, weaknesses, opportunities and threats. Strengths and Weaknesses are internal factors and relate to your business. Opportunities and Threats are external factors relating to other businesses. Strengths can then be built upon and consolidated, strategies to strengthen any weaknesses can be drawn up, strategies to capitalise open any opportunities can be formulated and contingencies can be made for any identified threats. SWOT Analysis Form   Enter your comments Strengths Identifying your strengths will help you d... »