Suzanne Vallance

How to Use Simple Packaging Supplies to Create the Ultimate Branded Experience

How to Use Simple Packaging Supplies to Create the Ultimate Branded Experience

Today we are receiving more items in the post than ever before. This is all thanks to the rise of e-commerce. The UK is trailblazing with their online shopping habits and in 2015 our small country spent £1,174 each on internet purchases alone. When compared with Sweden’s spending habits of just £588 it seems we are a nation of online shopping addicts. This trend of purchasing products online has shifted the landscape of product delivery. Today, consumers are demanding more from their online purchases and are looking for an all-encompassing experience when they receive their coveted item in the mail. Marketers have to develop their strategies to include a parcel’s packaging as part of the purchasing experience. This trend is known as the “unboxing” phenomenon where users ceremoniously open ... »

Could You Boost Your Business Marketing Efforts With Infographics?

Could You Boost Your Business Marketing Efforts With Infographics?

We’ve been communicating using art for thousands of years, dating our ability to tell complex stories in simple visual form all the way back to ancient cave paintings, through to hieroglyphics and finally the invention of brand logos and the industrial revolution. Of course today thanks to the rise of technology we are now using art in a much more advanced way but the premise is still the same. Stunning visuals used to communicate a message with the audience. The most recent wave of art being used in this way are infographics, a sharable tool that can help improve your company’s content marketing efforts. What is an infographic? An infographic is the visual representation of information. Its purpose is to be easily digested by those who are engaging with it. One of the things that make inf... »