strategy

How to Develop a Sales Strategy for Your Small Business

How to Develop a Sales Strategy for Your Small Business

Every business needs to develop a good marketing strategy in order to succeed, but good marketing is not an end in and of itself. Rather, it should act as the basis for further development – for planning and implementing a strategy of selling to your customers. Read this guide to find out more about establishing a tailored sales strategy, forecasting, managing a sales team and how to measure performance. How do I plan my sales approach? The first crucial step in any sales strategy should be identifying your target market. Find out as much as you can about your customers – their needs, their preferences, and when, how, and where they buy. Keep a track of market trends, and establish who the key influencers and decision makers are in any business you are selling to. Once you know who you sho... »

The Greatest Business Growth Strategy

Let’s get straight to the point: if you have any hope of building a successful business, then you must be able to answer this question: what makes your company different from everyone else? The answer you give is vital, not only to your success, but it will be a critical factor in determining whether your prospective client wants to use you above everyone else! The problem is this, once the ‘be your own boss’ illusion fades, and you’ve started in business to fulfil your needs and not those of your marketplace, you enter the dreaded world of commoditisation and very soon your business becomes what you wanted to avoid in the first place: it becomes a ‘job’! You want your business to fulfil a need, not because you need a job. That is why most businesses in ... »

Start Being Strategic to Be Successful in Business

In this article, we are going to turn the attention to you, the business owner, and examine why a strategic focus is essential in growing you business, and in helping you set yourself apart from the competition. The problem that many business owners have, is that they tend to think very tactically i.e. how can they can get more clients. This is very important – however – you must always be working tactically, from a strategic focus. Let me explain: for you to have any chance of being perceived as the expert or authority in your industry, you must look at the bigger picture, and ultimately be able to answer the question, "What do we want to be known for?" or "What is the ultimate position we want to hold in the market place?". In other words, focus on how you... »

Free Guide Helps Businesses Plan 2010 Strategy

Free Guide Helps Businesses Plan 2010 Strategy

Small businesses can find out how to capitalise on the economic recovery, following the publication of a free guide by the Institute of Chartered Accountants in England and Wales (ICAEW). The Survival to Sustainability guide sets out seven key areas that businesses should consider, including identifying new markets, managing cashflow and taking advantage of increasing consumer confidence. It also offers tips on staffing issues and understanding risk in a changing economy. ICAEW chief executive, Michael Izza, said that the guide had been launched to coincide with the beginning of the upturn and would help firms tap into recovering markets. “There is certainly a sense that businesses have got through the worst. Those that took tough decisions during the downturn are now well positioned... »

Most Staff Unclear on Company Objectives

Most Staff Unclear on Company Objectives

Employers have been warned they are not doing enough to communicate their strategy to staff, after a Government survey found that only a quarter of employees understand their firm’s goals for next year. The survey commissioned by the Department for Business, Innovation and Skills (BIS) also found that a further third of employees had no idea whether a vision for their business’s future existed. The report suggested this is having a negative impact on employee motivation levels, as only 27% felt positive about the year ahead. BIS adviser, David McLeod, warned employers that poor employee engagement could “put the brakes” on performance and urged bosses to inspire staff. “If leaders don’t explain where the business is going and what it’s seeking to a... »

The Plastic Electronics Strategy for Success: Realising the UK Potential

Plastic Fantastic: New Boost for UK Electronics Manufacturing

Ensuring the UK remains a world-leader in the high-growth plastic electronics sector is at the heart of a new government strategy launched by Lord Mandelson yesterday. Plastic electronics technology makes it possible to produce a wide range of innovative products more cheaply and in a more environmentally-friendly way than previously viable. The global market for these technologies is forecasted to grow at an astonishing rate over the next decade, exceeding $120billion by 2020. This rapid expansion will apparently create up to 20,000 jobs and could generate a wealth of economic opportunities for the UK. Launching the strategy at the QE2 Conference Centre in London, Business Secretary, Lord Mandelson said: “Plastic Electronics technology has the capacity to revolutionise the way we do... »

Marketing Strategy

Marketing Strategy

Making and using a marketing strategy has a strong positive impact on profitability. This is because small businesses that employ a marketing strategy tend to focus on their customers and markets, integrate their marketing responses and work out in advance where their profits will come from. This briefing answers a range of questions people in small business often ask about marketing strategy: what is a marketing strategy? what’s the difference between marketing strategy and business strategy? where does the marketing mix fit in? what is a marketing plan? what information do I need and where do I get it? what should my marketing strategy consist of? how do I get started? What is a marketing strategy? A marketing strategy defines objectives and describes the way you’re going to ... »