Steve Childs

Inward Looking Digital Marketing Losing Businesses International Sales

Inward Looking Digital Marketing Losing Businesses International Sales

Small businesses are losing out on a potential global reach by failing to cater their digital marketing to international audiences, according to a new report by Barclays. The survey of 500 small enterprises revealed that while respondents are availing of free social media sites such as Facebook and Instagram for their domestic sales and marketing needs, they are failing to cater for non-English speaking audiences and thus alienating potential customers. While 66% of those surveyed used Facebook to connect with the UK public, this figure more than halves (31%) when referring to the international market. This trend continued throughout all other social media channels such as a company’s website (43% and 28%) Twitter (36% and 17%) LinkedIn (21% and 12%) and Instagram (16% and 10%). When quizz... »

Exports for UK Small Businesses Up 6% on 2014

Exports for UK Small Businesses Up 6% on 2014

UK small enterprises saw a rise of 6% in export payments from Europe from 2014 to 2015 , according to the new Barclays’ Business Abroad index. Of the top 10 export destinations for UK small businesses, four-fifths were in Europe. Germany was found to be  the top export destination for UK small firms with a 6% uplift on trade in 2014  – followed by France (+19% uplift) and the United States (+2% uplift) in second and third place respectively. The index also found growth in exports from the UK’s retail and manufacturing businesses in 2015, up by 36% and 10% respectively compared to 2014, despite a difficult year for the manufacturing sector. Exports to China from the UK continued to grow at a steady rate, up 21% in the same period. Steve Childs, head of international for business banking at ... »