Making Social Media Work for You and Your Business
With so many people around the world participating in social media, there is a huge opportunity for businesses to communicate with the consumer. According to statistics in its IPO, Facebook, the largest and most popular social network, currently has 845 million monthly active users (Techcrunch, February 2012). For a growing business, this equates to 845 million potential customers. Social media opens the door for businesses to listen to what customers are saying about their products and respond to all comments, whether positive or negative. Advertising on social media has become one of the quickest and most cost-effective ways to reach a wide audience. A survey by Regus 2011 has shown that 42% of small businesses win business using social media, compared to 35% of companies that have over ... »