social media marketing

Social Media is a “Waste of Time” say Small Businesses

Social Media is a “Waste of Time” say Small Businesses

Small and medium enterprises have deemed social media marketing a ‘waste of time’ with over two thirds of business owners having seen no positive effect despite putting over one billion hours into campaigns on networks such as Facebook, Twitter, LinkedIn and Instagram. The research, conducted by Deal With The Media surveying 100 firms, revealed that only 30% of UK business owners believe social media is an effective marketing tool while 43% said they were ‘uncertain’ of its effect. Small business owners aged 25 to 34 years-old were found to be the most sceptical of the value of social media and were the most likely to ‘strongly disagree’ with it having an impact on business growth, while entrepreneurs aged 18 to 24 years-old were the most supportive of its worth. The ineffectiveness of soc... »

Making Social Media Work for You and Your Business

Making Social Media Work for You and Your Business

With so many people around the world participating in social media, there is a huge opportunity for businesses to communicate with the consumer. According to statistics in its IPO, Facebook, the largest and most popular social network, currently has 845 million monthly active users (Techcrunch, February 2012). For a growing business, this equates to 845 million potential customers. Social media opens the door for businesses to listen to what customers are saying about their products and respond to all comments, whether positive or negative. Advertising on social media has become one of the quickest and most cost-effective ways to reach a wide audience. A survey by Regus 2011 has shown that 42% of small businesses win business using social media, compared to 35% of companies that have over ... »