small business marketing

Over a Million Small Businesses Still Struggle with Marketing

Over a Million Small Businesses Still Struggle with Marketing

Almost 1.4m UK small businesses could be struggling with their marketing, according to a report by Hiscox. The survey of more than 1,000 small enterprises revealed that 26% of respondents feel they are in need of ‘support and advice’ when it comes to marketing their businesses to customers and clients. Despite advances in digital and social media, many companies are still failing to get to grips with more traditional methods of show casing their products to consumers such as client pitches and networking. Content marketing and social media (49%) was cited as the biggest challenge for respondents followed by SEO (33%), marketing collateral (32%), brand and design (32%) and public relations (31%). This news will no doubt be a cause of concern for many as just last week it was revealed that m... »

Marketing Now ‘Critical’ to Growth for 81% of Small Firms

Marketing Now ‘Critical’ to Growth for 81% of Small Firms

81% of UK small firms believe marketing is ‘critical’ to their business’ growth, data from Royal Mail MarketReach has found. Its Smart Marketing for Small Businesses guide, which surveyed 250 small firms, revealed that 72% of small businesses invest up to 20% of their revenue back into marketing efforts and initiatives. On average, small businesses said they used more than three media channels to promote themselves –a sign that many small companies are realising the benefits of multi-channel marketing. Despite the positives however, the research argued that some small businesses are holding back from using new marketing channels due to concerns about measuring return on investment (ROI), rate of customer interaction, and a lack of expertise – 68% of those surveyed said it was difficult to ... »

Social Media is a “Waste of Time” say Small Businesses

Social Media is a “Waste of Time” say Small Businesses

Small and medium enterprises have deemed social media marketing a ‘waste of time’ with over two thirds of business owners having seen no positive effect despite putting over one billion hours into campaigns on networks such as Facebook, Twitter, LinkedIn and Instagram. The research, conducted by Deal With The Media surveying 100 firms, revealed that only 30% of UK business owners believe social media is an effective marketing tool while 43% said they were ‘uncertain’ of its effect. Small business owners aged 25 to 34 years-old were found to be the most sceptical of the value of social media and were the most likely to ‘strongly disagree’ with it having an impact on business growth, while entrepreneurs aged 18 to 24 years-old were the most supportive of its worth. The ineffectiveness of soc... »