Social Networking Comes of Age

Social networking is entering a new phase and is increasingly being taken seriously as an aid to learning, according to a new survey by SkillSoft. Whereas in 2010, social networking in the workplace was mainly used for marketing/PR and brand awareness purposes, this year, a significant 73% said they were using it to share information between colleagues, customers and clients. Of those using e-learning within their organisation (79%), over one-third (35%) said they had already incorporated an element of social networking within the programme. “When social networking was first introduced into the business environment, many firms couldn’t see beyond using it to promote their brand.  However these results reveal the growing number that have looked further and have discovered the value of socia... »