setting up shop

Setting Up Shop Online – 10 Top Tips

Chris Barling, CEO of ecommerce software supplier, SellerDeck is co-author of Selling Successfully Online – over 120 top tips for running an ecommerce website. The wild west of the internet has been largely tamed and lots of people are succeeding online. There have been casualties, but the good news is that you don’t have to follow in their footsteps. Here are some of the good practices that have been developed over the last few years, which can help you start out in ecommerce safely. 1. It’s about your product, not technology Don’t try to implement the latest cutting-edge technology, or let fantastic design overshadow your business objectives. Focus on providing something that customers want, that they are willing to buy online, at a price they can afford. 2. Let t... »