SEO

Getting Your Content Seen Using Influencer Engagement

Getting Your Content Seen Using Influencer Engagement

“Create great content” is something we, as SEOs, hear so much these days that it’s become a bit of a cliche’. Surely it’s a given that we all want our websites to offer the very best content available, so why declare it like it’s some sort of novel idea? The idea of creating content, whether that be to raise awareness of a brand or increase conversions is not one that has missed the majority of the business world. In a recent B2B content marketing study carried out by the Content Marketing Institute, 88% of US businesses said that they use some form of content marketing as part of their overall strategy. So if we can assume that most businesses are creating content on a regular basis, it’s only going to be a matter of time until we see a saturation point of information available on any spe... »

23% of Small Businesses Find It ‘Almost Impossible’ to Cover All Areas of Marketing

23% of Small Businesses Find It ‘Almost Impossible’ to Cover All Areas of Marketing

Almost a quarter of all UK small business owners are struggling to cover all areas of their marketing, according to a report by PeoplePerHour. 41% of respondents to the survey admitted that they found difficulty in amending low Pay-per-click (PPC) rates, while 37% said recent changes to how Google ranks websites has meant that they are struggling with search engine optimisation (SEO). Social media marketing was singled out by 27% of small business owners as difficult, with 34% admitting that email marketing is ‘notoriously difficult’ due to the tendency for emails to be regarded as spam. 22% identified using telesales without irritating customers as an issue and 18% said they felt that their content marketing wasn’t good enough to encourage repeat custom. Some 64% also said that measuring ... »

How to Write Great SEO Copy

How to Write Great SEO Copy

Many people believe that search engine optimisation, or SEO, is simply a matter of stuffing as many keywords into your web pages as possible but it’s about much more than that. The pages that rank highest on Google aren’t just contrived jumbles of keywords. Google, and other major search engines, can spot when you’ve sacrificed quality content for repetition of certain phrases, and will punish you for doing so. There are lots of factors which determine the ranking of your pages – the quality of your copy, the integrity of the sites you link to, and the esteem with which other people view your content are just some of the things you need to consider. You have to consider both the reader and the search engine when designing your site. Choosing the right keywords When it comes to choosing you... »

An Introduction to SEO for Small Businesses

An Introduction to SEO for Small Businesses

Pretty much everyone now knows that having a search engine-friendly website leads to increased web traffic and more leads. But the process of optimising a website has changed dramatically over the past few years. Anyone hoping to optimise a site will have to keep pace with the increasingly sophisticated search engines that use a wide variety of variables to rank websites and pages. While it’s important that businesses stay as up to date as possible with the latest developments in Google’s ever-changing algorithm, there are a few simple steps that will always be relevant. Keep your content fresh The most significant aspect of Google’s latest update was its focus on the quality and recency of content. That means if you update your content regularly with the latest news, insights and informat... »

Seven in ten SMEs not using SEO

More than seven in ten small firms are missing out on online traffic by not getting their websites configured properly for search engines, new research has found. The study of just under 1,000 business websites, carried out by SEO Analytics, found that 47% of business sites overall have zero or very basic levels of Search Engine Optimisation (SEO). This figure increased to 71% among firms with fewer than 50 employees. The survey also highlighted that nearly three-quarters of businesses had no web analytics software in place in order to track site visits. Analytics SEO managing director, Laurence O’Toole, said the adverse effects of a poor website could be “substantial”, as sites not optimised for search engines like Google or Bing would not be picked up in a customer’s search. ... »

SMEs offered free help with SEO

SMEs offered free help with SEO

Business owners who want to boost their website’s search engine rankings are being offered a free website audit by Internet marketing consultancy DBD Media. Firms can use the audit to identify what may be preventing their site from achieving a high ranking on search engines such as Google. Available to businesses of any size, the free, no-obligation offer has been launched to coincide with DBD Media’s new SEO Express service, a Search Engine Optimisation (SEO) consultancy service aimed at small firms with limited marketing budgets. The audit will assess website content and the effectiveness of keywords, as well as indexing to ensure that the website can be easily ‘read’ by search engines. HTML coding and navigational structure will also be reviewed, as will the qual... »