researching your market

Conducting Market Research: A Small Business Guide

Conducting Market Research: A Small Business Guide

Before you start up, gaining an understanding of your potential market is essential. You might have the greatest idea ever on paper, but if it doesn’t fly with your potential customers, it’s time to think again. Good market research can deliver these essential insights that test the viability of your business idea. This article provides an introduction to market research for any small business. We cover how to identify your target market, and how to conduct your own market research. You will learn how to leverage different sources of information to conduct research at low cost, what you can learn from your potential competition, and whether to employ the services of a market research agency. Read on to find out more. What should market research help you find out? The key element of market ... »