public relations

How to Choose a PR Company

How to Choose a PR Company

For many companies, choosing and getting the most of out of a Public Relations (PR) company is a black art, and most of the articles on the subject seem to be written by PR people rather than customers. I thought I’d share my experiences on the subject. This article is targeted for small businesses, but some of the truths are universal. Why PR? I’m a fan of PR. I’ve always found that if you are building a product company it can help you punch above your weight. Service companies are more difficult, it is much easier to build stories around products. You’ll get a few leads but mostly it is about brand building, getting the name out so that when people finally start looking for what you sell they know your name. More recently, as editorial in printed publications gets reduced, it can also he... »

PR – Extending Your Coverage

There’s little doubt that PR can be a valuable business tool. Indeed, in the US – the bellwether of marketing trends – there’s a good deal of evidence that firms of all sizes are re-weighting their marketing spend away from mainstream advertising and into PR. It can certainly be more cost-effective, allowing for greater frequency of coverage of corporate messages and benefiting from the implied third party endorsement of editorial mention. Here David Evans, is4profit’s PR adviser, outlines some helpful techniques when dealing with the press… There’s a great deal of mystique about PR, but like most activities for business success the key ingredients are thorough planning and preparation, a little research and lots of application and perseverance. Th... »