Protecting

Choosing and Protecting Your Business Name

Choosing and Protecting Your Business Name

When you set up in business, one of the first things you must do is choose a name. A well-chosen name can play a powerful part in building your business and contributing to its profile and success. This guide looks at: The legal aspects of naming your business and the main restrictions Choosing your name – what works and what doesn’t What your name says about you: size, image, branding Protecting your name The legal aspects of naming your business Legally speaking, names used by sole traders and unincorporated businesses are known as business names, while the names of incorporated limited businesses are referred to as company names. Although you won’t need to register it, your business name must comply with the Business Names Act of 1985. Company names must be registered at Companies House... »

Protecting Laptop Computers From Theft

The increased use and ownership of laptop computers has been accompanied by a rise in theft because they are easy to steal and open to opportunistic theft. Apart from the loss of the hardware there may be the loss of sensitive commercial information which is of a far higher monetary value than the laptop itself. The practice of “hot desking” has increased the reliance on complex and valuable IT equipment by roving staff. Although there are electronic devices able to locate and track equipment and in some cases even immobilise the unit, it is rare for laptops to be returned to their owner. The protection of laptops requires good management practices. Where users have a responsibility for their laptops the incidence of theft and loss can be reduced significantly. Observing a few ... »