protect brand

Create and Protect your Brand

Create and Protect your Brand

More lately, as a derivative of advertising and marketing, brand identity has become a prominent feature of recognising specific goods or services. Brands have extended beyond the precursor corporate image to incorporate a refined set of codifiers and signifiers which together abridge the emotional gap between brand owner and the person or entity that buys into the brand. As our appetite for sieving out advertising messages has grown, so has our desire to be associated with certain brands matured. Perhaps, the most recognisable and successful stories of international branding is Coca Cola. Love or hate it, Coca Cola illustrates that the use of a distinctive name, a powerful logo, an iconic design, an unswerving colour scheme and an aspirational set of statements all add to the entirety of ... »