Printer Cartridges

Why are Printer Cartridges so ‘expensive’?

Why are Printer Cartridges so ‘expensive’?

Martin Hurren, an ink category business manager for HP, summed up perfectly the question of why printer cartridges are so expensive, with this quote: “I wish it had never been called ink. That makes it open to comparison with everyday writing implements. This is unfair, it is a much more technological product than that.” Have you ever sat and considered what printers, and cartridges, do in every print? Take a small 6”x4” photograph as an example. This photo is made of around 40 million ink droplets. These droplets are roughly a third the size of a human hair, fired 36,000 times per second by your printer. Each one of these droplets must land in a precise location to build your picture accurately. This accuracy is akin to you or I dropping a 5 pence piece from the top of a skysc... »