PR

A Guide to Effective PR for Your Business

A Guide to Effective PR for Your Business

In business, reputation is everything. Unless you have a good image in the eyes of your customers and others, you won’t ever achieve to the extent that you want to. Good public relations (PR) is essential to building and maintaining a good image. Whilst not as immediately an effective a promotional tool as advertising, well done PR is more credible, and its effects can be longer lasting. This guide will help you to not only understand PR, but to plan and create PR opportunities as well as teaching you how to compose press releases and newsworthy stories. How should I plan my PR? The benefits of PR are usually not as immediate or tangible as those of advertising, as it is less likely to generate short-term sales. More commonly, the benefits are seen in the long-term, and may be longer lasti... »

9 Tips to Turn Your Business into a PR Success

9 Tips to Turn Your Business into a PR Success

Getting your story into the press, be it newspapers, online or even the local newsletter, is a great way to tell people about your small business; but the steps to getting there can be confusing. The fundamentals of public relations (PR) are mostly based on common sense, but below we’ve listed nine key tips that can boost your efforts to get your business and its news into the media to increase your coverage – and hopefully bring you more customers. Think about your business and what could be interesting to a journalist Take the time to research the publication or broadcaster you are interested in, and use this to determine how you will pitch your business to the journalists working there. Perhaps they will be interested in your businesses back story, how your business idea is unique or fu... »

10 Ethical Practices that Garner Good PR

10 Ethical Practices that Garner Good PR

Ensure research and statistics are genuine and based on a viable and relevant sample The PR team for a high-profile beauty product received negative media attention when they issued a press release claiming to have worked with a team of Cambridge mathematicians to analyse which female celebrity had the sexiest walk. The story secured national media coverage but it later emerged that the survey had been carried out internally at the PR agency and the results had been pre-defined, causing significant embarrassment for all concerned. Secure approval of any third-party info from the person or company in question Related to the story above, the Professor quoted in the press release had not given his approval of the copy and later denounced it as factually incorrect and misleading, further discr... »

How to Write a Case Study for PR

Jane Lee of Dexterity explains the steps required to produce a case study as part of your PR activities. A case study is an excellent way to present your company in a positive light, both in the media and as marketing collateral. It describes how a customer’s business has benefitted from using your product (or service). And don’t just think of them as written documents, you can create an audio file (a podcast) or video interview. Here we’ll focus on the written approach. Creating a good story First contact a customer to see if they are happy to be profiled; explain the benefits, like free PR and back link opportunities. Check if the spokesperson is prepared to give press interviews by phone if required. Remember that you want to entertain as well as educate the reader with the case study. ... »

PR – Extending Your Coverage

There’s little doubt that PR can be a valuable business tool. Indeed, in the US – the bellwether of marketing trends – there’s a good deal of evidence that firms of all sizes are re-weighting their marketing spend away from mainstream advertising and into PR. It can certainly be more cost-effective, allowing for greater frequency of coverage of corporate messages and benefiting from the implied third party endorsement of editorial mention. Here David Evans, is4profit’s PR adviser, outlines some helpful techniques when dealing with the press… There’s a great deal of mystique about PR, but like most activities for business success the key ingredients are thorough planning and preparation, a little research and lots of application and perseverance. Th... »