PR companies

How to Choose a PR Company

How to Choose a PR Company

For many companies, choosing and getting the most of out of a Public Relations (PR) company is a black art, and most of the articles on the subject seem to be written by PR people rather than customers. I thought I’d share my experiences on the subject. This article is targeted for small businesses, but some of the truths are universal. Why PR? I’m a fan of PR. I’ve always found that if you are building a product company it can help you punch above your weight. Service companies are more difficult, it is much easier to build stories around products. You’ll get a few leads but mostly it is about brand building, getting the name out so that when people finally start looking for what you sell they know your name. More recently, as editorial in printed publications gets reduced, it can also he... »