pop-up retail

Pop-up Shops Give Retailers Christmas Sales Boost, says ICAEW

“Pop-up” shops could be the answer for small retailers, restaurants, cafés and creative businesses looking to boost their Christmas sales, the Institute of Chartered Accountants in England and Wales (ICAEW) has said. A pop-up shop is a temporary, low-cost space that allows new businesses to set up a premises, or existing firms to try out a different location, and create a marketing “buzz” around the launch. ICAEW head of enterprise, Clive Lewis, said that Christmas is an ideal time for small firms to set up pop-up shops as they can take advantage of increased consumer spending. “In the lead up to Christmas, retailers are looking for new ways to push up sales. Pop-up shops can help with this as they are around for a limited period and create a sense of urgency ... »