Pitney Bowes

New Report Reveals B2B Transpromo Growth

A new report, Transpromo takes off for B2B communications, from Pitney Bowes reveals that the use of transpromo – the practice of adding marketing messages to bills and statements and other transactional documents – is being widely used as a marketing tool amongst B2B companies. The survey was conducted amongst companies in the UK, France, Germany and the USA in March 2010. 1000 companies, all of which were B2B, were surveyed in each country. An average of 34% of B2B companies in the UK, France and Germany indicated that they have put personalised messages on bills, statements and customer service communications. This trend is also reflected outside Europe, with the USA recording a similar figure of 31%. Business executives are exposed to multiple advertising messages in the same way as co... »