Online Marketing

A Guide to Web Video – The Newest Trend in Online Marketing

A Guide to Web Video – The Newest Trend in Online Marketing

Web video has become an increasingly popular form of marketing communication. The way people absorb and respond to information has changed; with visual content bearing a much greater impact than ever before. In recent years technology has evolved on such a significant level that it’s never been more critical for businesses to consider new and innovative ways to market themselves. There has been a shift in the way people respond to information with video content surpassing any other form of media. According to research by Cisco, the worldwide leader in networking, online video content currently represents over 40% of all consumer internet traffic. YouTube alone receives 3 billion daily video views with people actively searching for music videos, TV shows and even advertisements. It’s clear ... »

ASA to be Responsible for Regulation of Online Marketing

The Advertising Standards Authority (ASA) has reminded businesses to review their marketing material on social media profiles and websites to ensure it is not misleading, as it will extend its remit to monitor these channels from 1 March 2011. Businesses will have to ensure that their site and social media presence comply with the non-broadcast advertising rules set out in the Commission of Advertising Practice (CAP) code. Although the ASA cannot fine businesses, it can ask them to remove advertising and will publicise those that have breached best practice. The CAP Code states that any marketing information that businesses publish must be “legal, decent, honest and truthful”. This includes that any claims they make about their firm can be backed up with evidence – for example, stating tha... »