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Firms focus sales online

Businesses should focus on online sales to capitalise on continued Internet spending, according to marketing specialist E–consultancy. Their research found that while the economic slowdown has driven 64% of consumers to cut their overall spending, 56% will either increase their online spending or continue buying online at the same rate. “As interest rates go up and inflation continues, people become more price–sensitive,” said E–consultancy editor Chris Lake. “This drives them online where products tend to be cheaper.” The E–consultancy survey is backed up by research from IMRG Capgemini’ s e–Retail Sales Index which found online spending in the UK increased by 11.3% between June and July this year, to a total market value of &pou... »