Omnichannel experience

Consumers Don’t Have Time For Slow Service, As Retailers Urged To Adopt ‘Omnichannel Experience’

Consumers Don’t Have Time For Slow Service, As Retailers Urged To Adopt ‘Omnichannel Experience’

UK retailers are being advised to adopt an ‘omnichannel experience’ in store, or risk losing custom during the festive period, according to a report by Barclaycard. Their survey of 2,000 UK consumers revealed that 63% admitted to abandoning a purchase due to becoming too frustrated, suggesting business owners need to improve their customer experience or risk reduced trade. While 50% of respondents still prefer to buy clothes in-store, time-poor shoppers are turning their attention to e-commerce – with 37% choosing to shop online due to shorter waiting times. When asked about their biggest irritations, disgruntled consumers further revealed they’ll ignore shops if they’re too crowded (45%), have too many queues at the checkout (42%), or long waiting times for fitting rooms... »