OFT Launches Crackdown on Misleading Prices

Businesses have been warned to check their pricing is “transparent” or risk enforcement action, following the launch of a crackdown on misleading price practices by the Office of Fair Trading (OFT). The OFT has identified the pricing practices most likely to cause harm, both online and offline. These include drip pricing (where delivery charges or taxes are added to purchases at the checkout), time-limited offers and baiting sales (when the business only has a small supply of stock available at the advertised offer price). Under the Consumer Protection for Unfair Trading Regulations (2008) businesses are prohibited from displaying misleading advertising. Those that fail to comply could face fines or legal action. Association of Convenience Stores spokesman, Shane Brennan, said that most sm... »