NB Colour Print

Print is Alive… and Up Close and Personal

Print is Alive… and Up Close and Personal

With so much written on the wonders of the internet and the value of digital marketing, it would be easy for many businesses to think that print is dead. Far from it. No matter how good your website is, there are still plenty of people who prefer to have something tangible, in their hand, when gathering information or making decisions. It’s not just the over 50s either, as many younger people still like to get their information in other ways than on a laptop, tablet or mobile. It’s partly because printed materials are still an excellent way to get “up close and personal” with your target audiences. Something landing on your doormat, handed to you or freely available in reception areas does not rely on you going hunting for information on the internet or spotting it when trawling through yo... »